I’m going to out on a limb today and tell you something that you will probably disagree with. Having low email marketing unsubscribe rates could be down to email marketing less. Yes, less. Now I know that frequent contact with your subscribers is essential, but this doesn’t mean that you have to bombard them with shells of offers! There are 3 major mistakes you can make that will increase subscriptions and we’ll go through them today.

Lying about how often you will be sending marketing emails

No one likes liars. If anyone says they do – they’re lying.  There are few things more frustrating than getting your expectations thrown back in your face. People don’t want to be getting emailed everyday if they were expecting weekly or monthly contact from you. So make sure you cover this on your landing page to avoid future hassle and disappointment.

Selling all the time

If you’ve watched “The Internship” then you’ll remember Vince Vaughn’s classic sales mentality: ‘when things aren’t working out in a sale, just shove product down their throat’. Personal I fail to see how this ever worked; but when it comes to email marketing it definitely won’t. Instead of focusing on sales 24/7 why not try nurturing leads and getting people to share and talk about your company. You could even talk about the industry you’re in! If you’re in the publishing or creative industry, then why not talk about some talented artists or writers?

Don’t give you’re unsubscribers two options: all or nothing

Instead why not give them the option of opting to only receive emails from you every week? Or fornight? It’s okay for people to love your brand but not deal with your constant emails. By catering to more people you can avoid your email marketing unsubscribe rates going sky high!

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